Ben cooper goldilocks costume8/15/2023 But as more adults began taking part in celebrating, demanding more elaborate, expensive costumes, the company’s inexpensive, child-centered aesthetic couldn’t compete. The company not only helped transform the holiday into the pop culture bonanza, it made celebrating easily accessible with its cheap costumes that anyone could buy and fostered children’s imaginations. became synonymous with Halloween, a trendsetter for kids looking for more than just a generic ghost, goblin or witch costume. From the 1950s through the late ‘80s, trick-or-treaters could dress up as virtually any pop culture icon they could think of, thanks to the company’s uncanny ability to predict what would be hot in the realm of pop culture fandom.īen Cooper, Inc. provided kids with inexpensive Halloween costumes of their favorite cartoon, movie, and television show characters. For more than three decades, Ben Cooper, Inc. These were the scrappy joys of the Ben Cooper costume company. "I pretty much loved them to bits when I was a kid," he says. They vaguely resembled the characters they represented. All three consisted of sleeveless, vinyl smocks and cheap, plastic masks that fit awkwardly over his face, held on by a single, thin rubber band. He'll never forget his three favorite costumes: C-3PO, Spider-Man and Batman. Jon James Miller, Halloween costume historian and child of the 1970s, grew up loving the decorated neighborhoods, the candies, the nighttime strolls with family and friends.
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